IMPULSE
about
When The REACH. set out to launch IMPULSE., the goal wasn’t just to create another video production agency — it was to build a bold creative studio that moves audiences, drives engagement, and amplifies brand stories. With deep marketing roots and a love for powerful visuals, we brought IMPULSE. to life as a full-cycle video production arm designed to deliver both aesthetic impact and business results. From high-end shoots to international expeditions, the agency works with brands and agencies to produce culturally resonant visual content.
THE CHALLENGE
In a saturated market of cookie-cutter video agencies, IMPULSE. needed a bold, emotionally charged identity and a website that would appeal to creative directors, producers, marketing teams, and brands looking for an execution partner with international reach. The challenge was to present the agency’s capabilities in a way that reflected its creative charisma and global scale, while staying intuitive, immersive, and structurally sound across both Russian and English versions.
THE SOLUTION
We started with brand architecture. IMPULSE. was positioned as an endorsed brand — a standalone identity powered by The REACH. This allowed for a confident visual style while maintaining synergy with the wider ecosystem. Through research and competitive analysis, we developed three creative directions (from reserved to bold) and finalized a concept that visually embodied the agency’s energy, ambition, and taste for visually rich storytelling. The identity included: 1) A custom wordmark and logomark; 2) A color system extending THE REACH.'s palette with a distinctive accent; 3)Typography anchored by Everett, later evolved into Neue Machina and Space Mono for web use.
The website was designed as a multi-page, dual-language experience, showcasing the agency’s creative scope and production expertise. Key sections included: 1) A dynamic Home Page; 2) About, Services, and Contact pages, as well as basics like the 404 page and Privacy Policy; 3) 14 custom-built case pages, each with a unique layout and visual narrative; 4) Fully translated and locally optimized RU and EN versions The UI fused creative agency flair with digital clarity: bold visuals, modular layout, sharp typographic contrasts, and a mobile-first approach with a revised structure for the mobile version. Each case was treated as a standalone experience, with attention to storytelling, pacing, and atmosphere. Interactive behaviors like hovers and transitions were carefully mapped, while a structured UI-kit ensured scalability.
THE results
The Results
IMPULSE. launched with a sharp identity and a world-class website that matches its creative caliber. The platform confidently presents the agency as a go-to production partner: emotionally expressive, technically capable, and globally minded. The design system supports long-term growth, with localized user experience, consistent brand rhythm, and development-ready files that made the handoff seamless.
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