White Basics
about
White Basics is a Solana-based memecoin platform with an ambitious vision: to redefine how memecoins are created, traded, and experienced. Combining social interaction, gamification, and intuitive tools, it allows users to launch custom tokens, join clans, participate in contests, and even build meme ETFs — all from a single interface. The platform is as playful as it is technically robust, blending viral internet culture with serious DeFi mechanics.
THE CHALLENGE
White Basics needed more than just a tech-savvy interface — it needed a brand identity that could carry both the credibility of a serious DeFi product and the personality of internet-native humor. The concept was bold and multifaceted: a memecoin constructor, a social hub, and a trading platform all at once. Our challenge was to visually unify these layers into one cohesive experience, while ensuring the website clearly communicated the product’s utility and massive creative potential to early adopters, casual users, and builders alike.
THE SOLUTION
Our creative and dev teams worked closely to bring White Basics to life across every digital touchpoint. The visual identity was built around contrast: clean lines and structured typography meet expressive, meme-friendly graphics and a light-hearted tone of voice. We created a flexible logo system and a color palette that could adapt across different touchpoints, including the platform UI, landing pages, and in-app content.
For the website, we focused on high-impact storytelling: animated graphics, minimal structure, and layered interactivity were all used to reflect the platform’s playful-yet-powerful positioning. Custom illustrations and iconography helped explain complex concepts like BCO (Bonding Curve Offering) and memecoin ETFs without overwhelming the user. Built for scale, the site structure also leaves room for growth — from token launches to educational hubs and mini-apps.
THE results
The Results
White Basics launched with a bold, ownable brand presence in a highly saturated and trend-sensitive niche. The platform’s identity and site design stood out immediately in the Web3 landscape, with a clear value proposition, elevated creative direction, and a structure ready for rapid scaling. The result: a crypto-native brand that feels just as fun as it is future-proof.
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