Exnova

industry

Fintech, Trading

services

Community Management

Branding

SMM

about

Exnova is a next-gen digital trading platform focused on delivering accessible and intuitive trading experiences to users across global markets. The platform offers a wide selection of financial instruments and seeks to attract and retain users through a mix of educational content, gamified features, and community-driven initiatives.

THE CHALLENGE

Exnova turned to us for help in building a strong, engaged community from scratch across several geographic regions. The goal was to create a localized experience that would drive user participation, increase platform stickiness, and improve retention — all while laying the foundation for organic growth and peer-driven motivation among traders.

THE SOLUTION

We launched a multi-geo community activation plan designed around engagement, education, and behavioral insight. This resulted in the emergence of a fast-growing and self-sustaining community that organically encouraged activity and learning. Our work included: 1) Building a full-scale community with custom engagement mechanics; 2) Researching behavioral patterns to tailor activities and communication styles across 3 different GEOs; 3) Creating and executing a detailed content plan adapted to regional preferences and user habits; 4) Identifying and empowering local community leaders to support peer engagement; the average number of messages per user has reached 60 per day; 5) Implementing a promo code system to incentivize activity and reward participation; 6) Publishing educational guides with trading tips and strategies to support skill development.